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Bobby
nichols
c.e.o.
BIO
Bobby
Nichols, C.E.O. of WIIZ Radio, 97.9 FM, “THE
WIZ,” the BIG station, has an extensive background in
radio.
Born in Calhoun County, South Carolina, Nichols
grew up with radio in his blood, having seen two
brothers make their mark in the medium.
He started by doing discos while a young
college student at South Carolina State in
Orangeburg, where he received both undergraduate
and graduate degrees.
After graduating with a B.S. in Social
Studies, he tried his hand at teaching but found
out early that this was not the career for him
because he still felt the lure of radio.
He
began at WDIX AM and FM of Orangeburg with a five
minute show every Sunday afternoon.
After establishing himself as an
up-and-coming air personality, he was offered the
opportunity to extend the show to an hour each
afternoon. From
there, his popularity grew, and he made his mark
at several stations, including WQIZ in St.
George and WJBW in Hampton.
After
a brief stint at WSOL in Santee, he moved on to
WBAW in Barnwell, where he had a popular afternoon
show for thirteen years.
At
this time, as Nichols said, “An opportunity that
I could not pass up presented itself, and THE WIZ
was born.”
THE WIZ, a Nicwild Communications station,
is a 50,000 watt urban station that broadcasts 24
hours a day, seven days a week.
It covers more than 15 counties in Georgia,
including Richmond (Augusta), and more than 14
counties in South Carolina.
In
addition to his responsibilities as C.E.O. and
station manager, Nichols can be heard Monday
through Friday afternoons from 3-7 with The
Bobby Nichols Afternoon Th’owdown.
Nichols
is a member of many organizations, including
NABOB, the Georgia Association of Broadcasters,
the South Broadcasters Association, and Alpha Phi
Alpha Fraternity, Inc.
He serves on several broadcast panels and
has been quoted in such national industry trades
as Billboard, Billboard Monitor, Impact,
and Urban Network.
He has been listed in several publications,
including Outstanding Young Men of America and
America’s Registry of Outstanding
Professionals.
He has been honored on several occasions,
having been named the CSRA Business League of
Augusta’s “Male Minority Business Owner of the
Year” and the Big Seven Association’s
“Business Leader of the Year.”
Nichols
is married to Dr. M. Theresa Nichols, and they
have one daughter, Yvette Rochelle, of Atlanta.
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